5. License Your Content to the Media
You can get paid to license your material if you make a popular viral video, like an amusing footage of your dog doing something silly.
If your films become viral, producers from TV news shows, morning shows, and online news sites may contact you about acquiring the rights to use them.
Videos may also be included in a marketplace like Trusted Media Brands, making it simpler for the proper individuals to discover and buy your material.
When this video of a woman wearing a Chewbacca mask went viral, tons of media outlets wanted in.
6. Work with Brands as an Influencer
Brands are increasingly allocating a sizable portion of their advertising budgets to influencers who have previously established credibility with their target demographics.
To the extent that you can strike the appropriate agreements, this is a tremendous opportunity for you as a creator.
The YouTube marketing guru and influencer Brendan Gahan suggests figuring out your starting flat rate by calculating the average amount of views each video and multiplying that figure by $0.05 to $0.15. (which is around what many brands are willing to pay for views via YouTube ads).
WebFX research indicates the following possible costs for YouTube influencer marketing:
- $200 per video for a YouTuber with 10,000 subscribers
- $2,000 per video for a YouTuber with 100,000 subscribers
- $20,000 per video for a YouTuber with 1,000,000 subscribers
If the company and your audience are a good fit, you may be able to negotiate a better contract. Your leverage here will depend on factors like the size and makeup of your following, the quality of your material, and how profitable your niche is.
You should be honest with your audience and yourself when collaborating with brands to create sponsored content, and you should never promote something you don’t genuinely like or believe in.
You can get your channel in front of both large and small businesses by signing up with one of the numerous influencer markets out there, a few of which are listed below.
- Crowdtap. Complete small content creation “tasks” in exchange for money and other rewards. There’s no restriction on how many followers you need to join.
- Upfluence. A full-scale influencer platform with a database over 3 million influencers. Clients can search through Upfluence to find creators by keyword and contact them to form a partnership.
There are influencer markets where you can get free stuff, and there are marketplaces where the large businesses pay you to promote their stuff. Take advantage of the chances that work best for you, but register your channel as widely as possible.
