Today’s self-made celebrities are the YouTubers who built their fan bases by posting helpful, funny, critical, and generally wonderful videos online.
Even if financial gain isn’t your first motivation for creating a YouTube channel, you’ll likely be pleasantly surprised by the abundance of potential revenue streams after you get started. Thankfully, there are a variety of novel approaches to monetizing your YouTube channel.
Like Instagram influencers and bloggers, you can increase your YouTube channel’s earnings by expanding your audience, but it’s more effective to generate income from a variety of sources, such as a side company.
How to Make Money on YouTube
1. Join the YouTube Partner Program
In all likelihood, advertising will be the first kind of monetization you test. To start making money on YouTube, either as a content provider or without making videos, you need to sign up for the YouTube Partner Program and enable monetization.
You must be a resident of a country or territory where the YouTube Partner Program is active and agree to adhere to all of YouTube’s monetization standards. Then, if you’ve reached 1,000 subscribers and 4,000 watch hours in the last 12 months, you may seek to get monetized.
Putting your YouTube videos up for sale is as easy as following these steps:
- Sign in to the YouTube account you want to monetize.
- Click the icon for your account in the top right corner.
- Click YouTube Studio.
- In the left menu, select Other Features > Monetization.
- Read and agree to the YouTuber Partner Program terms and eligibility requirements.
- Create a new Google AdSense account or connect an existing one to your channel. (You need an AdSense account to get paid.)
- Set your monetization preferences.
When finished, return to the dashboard and select the Analytics link from the menu on the left. Select Revenue from the menu bar, then look for the chart labeled “Monthly Estimated Revenue” to get an estimate of how much money you can make off of YouTube per month.
What is YouTube Premium?
By joining YouTube Premium, subscribers may view videos from their favorite creators without interruption from YouTube commercials. Not much will change for producers, since they will still get compensated for both YouTube and YouTube Premium material viewed by non-members.
With YouTube Premium, creators earn money depending on how often their videos are viewed by subscribers. Think of the money you make from YouTube Premium members as an additional source to the money you make from commercials.
While becoming a YouTube Partner might help you generate some income, it is not the most profitable option available.
Why you should look beyond ads for revenue
YouTube has taken a more open approach to advertising on the site and what constitutes “advertiser friendly” video, but this has prompted a lot of criticism recently.
In essence, many YouTube producers were worried that they would no longer be able to benefit from the advertising money that helps keep their channel up.
If your video contains the following, YouTube may not share in the ad income.
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including displays of serious injury and events related to violent extremism
- Inappropriate language, including harassment, profanity, and vulgar language
- Promotion of drugs and regulated substances, including selling, use, and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters, and tragedies, even if graphic imagery is not shown
However, since 2012, YouTube has been using an automatic approach to demonetize content that it does not deem advertising friendly, all without notice or the creator’s consent.
Now, artists receive alerts when their videos are flagged, and they may file appeals if they believe their videos were incorrectly removed from YouTube’s ad network.
While advertisements are a typical way for producers to make passive cash, YouTube’s parent company, Google, keeps around 45% of ad revenue.
In a nutshell, YouTubers need to find alternative ways to make money in order to keep up their artistic pursuit. How to get money off of YouTube without using AdSense is detailed below.