5. They Use Carpeting
The distance between check-in and the gate in many airports is paved with linoleum (or some other hard surface). However, you’ll see that the waiting room at the gate is carpeted.
This makes holding rooms seem warm and inviting, similar to your own living room, in an effort to make them more soothing. Travelers who are content and at ease often spend 7% more on retail purchases and 10% more on Duty Free goods.
And it goes beyond than just a carpeted layer. As airports search for new strategies to calm tourists and promote spending, yoga rooms, spas, and even airport therapy dogs are becoming increasingly widespread.
6. The ‘Golden Hour’ is Key for Profit
The period of time between when a passenger passes through security and when they board their plane is referred to as “dwell time” by airport managers. According to The Telegraph, “passengers are at a loose end and most likely to spend” at this time.
The “golden hour,” the first 60 minutes spent outside of security, is especially important since this is the time when passengers are “in a self-indulgent attitude.” In addition to providing you with flight information, display boards are also there to comfort you that you still have plenty of time to explore and buy.
Similar to this, several airports have time-to-gate signs up that show how far you are from your destination. Self-service kiosks are also becoming increasingly prevalent at airport terminals since 40% of us would like to avoid interacting with other people while we purchase.
